Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

In a world driven by profit and competition, the need for compassion and empathy often takes a back seat. But what if advertising agencies could break free from this relentless pursuit of the bottom ...

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...

With a clientele dominated by trade shows, automotive clients and small to mid-sized local retailers, Integrated Advertising Network Inc. (IAN) was particularly vulnerable as the recession began its ...

WBD Storyverse is a new initiative launched by Warner Bros. Discovery’s ad-sales division, allowing ad partners to leverage characters from the company’s slate of films and TV shows. WBD Storyverse is ...

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Amid the chaos of the Twitter Blue verification rollout, another major advertising agency has recommended a spending pause on Twitter ad campaigns for its clients. According to an internal memo ...