With the Ethos Trail, NOBL opens up the Ethos line to the broad range of riding beyond the race course. Covering trail to “all mountain,” this wheelset uses Berd spokes and the Ti70 hub to hit a still ...

When I lifted the Berd Sparrow wheels out of the box, I knew they were something special. They are incredibly light, 1,140 g for the pair, complete with freehub body, valves, and rim tape. The Sparrow ...

Spokes require regular re-tensioning; spoke finish stains and frays; disappointing bearing life; not the stiffest or most accurate; soft sprag-clutch engagement may not be for everyone NOBL pitches ...

First they reinvented the wheel. Now they’re rethinking the spoke. And all to save a few tenths of a gram. When it comes to improving bicycle performance, weight is crucial. With so many parts, ...

HOPKINS, Minn. — Inside a nondescript warehouse, just outside Downtown Hopkins, employees of Berd Spokes are still coming down from an "Olympic high." The company manufactures bike spokes. But not the ...

A Minnesota-based company called Berd has created what it claims are the world's lightest weight bicycle spokes. Instead of steel or aluminum, Berd's Polylight spokes are made from a unique polymer ...

Atomik Carbon started with a focus on tubeless mountain bike wheels and now has recently expanded its product offerings to include road disc wheels. The young brand is based in Tampa, Florida, and it ...

British component brand Hope has launched a new hub designed to be run with Berd spokes. According to Hope, it combines their proven precision-machined aluminium hub with a spoke interface optimised ...