Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Marketing audits are designed to accelerate momentum by ensuring your strategy and systems are headed in the right direction.

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience. Learn how B2B channel ...

AI search runs on citations. See why distribution is the unlock and how to build surface area, trusted pickups, and measurable citation lift with Stacker.

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand ...

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy ...

Akshay Kumar appoints Exceed Group of Companies as a strategic partner to consolidate and manage his brand and business operations.

A report published by Lei Feng Network indicates that Oppo is making a key adjustment to its internal brand structure, a move that could influence how its smartphone business operates going forward.