For both digital media planners and digital publishers, the custom ad unit presents a classic conundrum. The distinctiveness that creates desirability also raises what can be thorny pricing questions.

Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, ...

A+E Networks has partnered with Adcuratio and Dish Media to offer advertisers the ability to deliver multiple versions of national ads tailored to distinct audiences at the household level, within ...

Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly ...

Google announced AdSense publishers can now create custom ad size units for both text and display ads on their web sites. Google said, "Custom sized ads behave just like their standard size ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product ...

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom ...

Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting ...

Publishers, such as Vox Media and Quartz, an Atlantic Media website, are taking display ads under their control. Around 75% of banner ad campaigns running on Vox Media are created by its in-house team ...

Apple on Wednesday announced that iOS developers can now promote their apps on the App Store with custom product pages via the Apple Search Ads platform. With the new feature, developers will be able ...