Indivior has picked Havas as its primary partner for engaging healthcare professionals and patients in the U.S. | Havas will lead Indivior’s integrated strategy, creative, media and digital efforts ...
As pharma realizes the value of becoming more patient-centric, aligning HCP and DTC brand marketing to the patient journey becomes pivotal. In this MM+M #TrendTalks session, “What does it really take ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 46 min ago By Erika Wheless - 7 hours 51 min ago By Brian Bonilla - 8 hours 45 min ago By Tim Nudd - 9 hours ...
The "Direct-to-Consumer (DTC) Genetic Testing - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering. The global market for Direct-to-Consumer (DTC) Genetic Testing is ...
In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that ...
In 2023, pharma became the second-largest industry for ad spending in the US, with top brands spending millions each month on T.V. commercials alone. And that’s before considering the spend on other ...
The "OTC/DTC Infectious Disease Diagnostics Strategies and Trends for Over the Counter and Direct To Consumer: Forecasts by Application by Channel and by Country with Market Analysis and Executive ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP, DTC. LUV, ATT. The Q1 earnings reports for 2022 are starting to trickle in, and young DTC brands are still suffering ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 4 hours 40 min ago By Ad Age Studio 30 - 5 hours 55 min ago 12 hours 6 min ago 12 hours 6 min ago By Jim Misener - ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results