Digital Marketing Analytics by Chuck Hemann and Ken Burbary gives explanations, tips and tools for using digital technologies in the marketing domain. The unending waves of innovative new platforms, ...

Add DMNews to your Google News feed. Tension: Marketers are told to pick either timeless strategy tomes or brand-new AI playbooks, yet both lenses leave crucial gaps unaddressed. Noise: Annual “top ...

It’s no secret that the digital age is upon us, and people are consuming web content more rapidly than ever before. But how can marketing teams ensure their firms’ websites effectively generate leads ...

Without a doubt, data and analytics have become central to every organization's business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Digital Marketing is an ever-changing profession and you have to adapt in order to keep growing. However, there are certain foundational skills that you must imbibe before you start or while you are ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...