Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. Ever watched your top-selling SKU eat up the majority of your ad spend? All while other high-margin ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Google's AI Max for Search campaigns became fully available to all advertisers early in the third quarter after initially rolling out in beta in late May 2025. The Google Ads feature uses AI to ...