The colorful Google logo is one of the most recognizable global brands ever created. Sure, it looked a bit rough in the beginning, but Google’s clever refinements over the last two decades show an ...

Google debuted a serif-free logo today—the first real change to its logo since 1999. And although it’s much prettier than the 16-year-old wordmark, the company claimed it was more about functionality ...

On Tuesday, corporate giant Google unveiled a new logo, which marks the first major amendment to the classic serif icon since 1999. Get used to it: You'll be seeing "New Google" everywhere, from the ...

Google is planning to roll out a new, flatter logo. It’s not just a more appropriate symbol for a modern Google but the culmination of more than a decade of design evolution. Last week, Yahoo topped ...

Google today announced a new logo and navigation bar for all its websites. The company says it will be rolling out the update across “most” Google products over the next few weeks. You can see the new ...

Google is giving itself a makeover. The company today announced that it’s making some changes to its iconic logo and overall branding. It’s also making changes to the design of its mobile search ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. Google announced a new logo today, and surprisingly it looks like more than ...