Google is ending continuous scrolling for search results, bringing back the traditional pagination format. Google claims this change aims to serve search results more efficiently, as continuous ...

Google may be rolling out the AI Mode button on the Google home page, on the right side of the search box. This is a feature that Google has been testing for about two months now, but now others and I ...

Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025. Google’s page experience update set a new benchmark for creating ...