Teams within the toy company have a choice on how they use the technology — including not to use it at all.

The Vintage Collection wave inspired by The Mandalorian & Grogu, including a deluxe Mandalorian & Grogu figure, Imperial ...

It appears that, at least on some level, Hasbro is finally taking notice of the widespread and ever-growing criticisms against ...

Hasbro has released a toy that looks just like Peppa's brave little brother — complete with his hearing aid. Shop it here, ...

Strength in its Wizards of the Coast and digital gaming division, fueled by the Magic: The Gathering brand, led to positive ...

Pick up a new Bumblebee figure inspired by the animated series.

The battle between good and evil continues as Hasbro has unveiled a new selection of Transformers figures for 2026 ...

Hasbro is sorry for traumatizing Gen X kids by killing off Optimus Prime in Transformers: The Movie. 40 years later, they're ...

We might not have seen much from the movie itself yet, but would it be 'Star Wars' if we didn't get some hints through some toys?

HBO’s upcoming “Harry Potter” TV series is going get toys associated with the show thanks to a new multi-year licensing ...

Hasbro swung to a fourth-quarter profit as revenue jumped, after ongoing strength across its Wizards of the Coast business ...

Check out all the amazing new Marvel Legends figures Hasbro revealed ahead of New York Toy Fair, including a new wave of toys ...