Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A new AI-powered tool created by researchers at Carnegie ...
It’s highly unlikely that it will be built from brightly colored plastic bricks, but the Lego Group will be bringing a $1 billion toy manufacturing plant to Chesterfield County‘s Meadowville ...
Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...
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The Lego smart brick backlash, explained
Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...
Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its classic shape at CES 2026. Meet the Lego Smart Brick, a standard-sized 2 x 4 ...
Lego has revealed a prototype brick made from recycled plastic bottles in the company's latest bid to become more sustainable. Churning out brightly coloured chunks of plastic to entertain children ...
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