After taking a little break from the classic Mac-vs- PC wars to punch a little lower (at Samsung), Microsoft has decided to return to its old rivalry, hoping to revive slow Windows 8 and possibly ...

For those watching Heroes last night (like me), you may have seen a new Mac versus PC ad. In addition to that one, there are a couple others bringing the grand total of Mac versus PC ads to 24. Yes, ...

I'm still trying to get a grip on Microsoft's intentions with the much heralded Jerry Seinfeld ad campaign. Apparently tired of taking their lumps in Apple's "Mac versus PC" ads, Microsoft has now set ...

Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to get noticed. Apple is used to getting ...