Marketing control is used by small business owners to monitor and evaluate their current marketing strategies to identify needed adjustments and set guidelines for the future to achieve marketing and ...

Identifying quantifiable elements to evaluate, monitor and control your marketing plan begins with establishing goals. Establishing quantifiable goals that must be met within a certain time frame ...

Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...