Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the ...

What began as a niche community has become a foundational element of the modern media buy. A new study from Advertiser Perceptions and the Cumulus Podcast Network marks the 10-year transformation of ...

As traditional audio brands searched for footing in Q4, podcast ad spending exploded, with December shattering expectations. But the real story isn’t just growth; it’s where the money went and what ...

Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The ...

Today’s consumers are crazy for online audio, whether it’s music streaming, podcasts, or internet radio. According to the 2025 Infinite Dial report by Edison Research, online audio listenership is at ...

Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work ...