Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Segmenting a market, or dividing it into different sales types, can help you increase your revenues, successfully introduce a product or service into the marketplace, and add a new customer base for ...

Everyone knows about segmentation as a marketing tool, but now, it seems, it is being applied increasingly in the sales realm as well. For both marketers and sales reps alike, segmentation helps ...

LONDON--(BUSINESS WIRE)--The global zero-waste shampoo market is expected to post a CAGR close to 6% during the period 2019-2023, according to the latest market research report by Technavio. A key ...