What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

Simple designs are easier to understand, cheaper to make, less likely to fail, and easier to fix than complicated designs. Yet, in my industry–making bags–complexity rules. This is because, for more ...

The best solutions are often the simplest. Overcomplicated gadgets and flashy innovations might grab attention, but smart design focuses on making life easier. Some ideas are so clever yet ...

When it comes to sketching out the future of the home, there are two types of design concepts: Big, bold ideas that feel just a bit too big and too bold to ever come to market; and simple upgrades ...

Anyone who watched the Academy Awards live could tell something was wrong. Warren Beatty looked at the card, which supposedly held the winner for Best Picture. And then he looked again. He could ...

Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your ...

The French philosopher and mathematician Blaise Pascal once penned a letter to a friend in which, at the end, he wrote: “If I had more time, I would have written a shorter letter.” This quote is quite ...