The company decided against the changes but is scrutinizing other major sports- and music-marketing agreements.

Arkansas athletics unveiled a corporate partnership with Tyson Foods on Wednesday that could reshape how college programs ...

Record sponsorship deals and rising global demand are turning Formula 1 into a marketing powerhouse.

LATLC celebrates a milestone decade of support for the 17th Annual Buddy Ball, continuing a shared mission to provide ...

Chelsea are seeming to claim, through the media, that some reporting on the IFS shirt sponsorship has been incorrect.Chelsea announced the partnership with IFS.ai that is at the moment a front of ...

Player‑owned women’s basketball league attracts first spirits sponsor, Maker’s Mark, as women’s sports sponsorship expands.

A corporate sponsorship is most often a contribution of goods, in-kind services or money given by a company to a non-profit organization to fund a specific project or event. In return for the funding, ...

Chelsea are likely to have an even harder time finding front-of-shirt sponsorship for next season amid the expected influx of clubs entering the market this summer, according to journalist Matt Law.

There has been calls for the GAA to cut ties with Allianz after a report claimed the company has benefited from Israeli forces in Gaza.