On November 19, Urzza posted a tweet that contained 652 characters. Or at least that's what they got the world to believe Urzza, the energy drink from Bisleri, exploited Twitter's character limit for ...

Ramesh Chauhan, fondly remembered as the Cola King, having created soft drinks brands such as Thums Up among others before selling them to Coca-Cola two decades ago, is entering the niche but fast ...

Leading packaged drinking water firm Bisleri International has forayed into the energy drink segment with 'URZZA' and is eyeing a sales target of 10 million cases (24 cans) in one year, a senior ...

Bisleri International has withdrawn its Urzza brand from the ₹200-crore energy drinks segment. Almost three years after it launched Urzza, Bisleri is no longer riding its energy drink on its extensive ...

Bisleri International, which recently launched its non-caffeinated energy drink Urzza, expects the product to break even next year. “We have invested about ₹150 crore in the first year in the launch ...

Recently, the Prakash Chauhan-led Parle Agro launched a carbonated coffee beverage called Café Cuba, that took on colas through an aggressive mass media campaign. Now, his brother Ramesh Chauhan, ...

Bisleri International has forayed into the energy drink segment with Urzza. With this launch, Ramesh Chauhan, Chairman, Bisleri International marks his re-entry into the Carbonated Soft Drinks (CSD) ...

In an attempt to connect to its audience digitally, the brand has managed to generate the longest tweet ever. Twitter users have always been confined to share their thoughts within 140 characters. But ...

Packaged drinking water firm Bisleri International plans to go pan-India for its just launched caffeine-free energy drink Urzza by September this year. It has launched the new drink in select markets.