CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...
Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...
Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. Why it ...
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